Savage Race

Client: Savage Race
Via: Maven Creative
Role: Art Direction/ Design
Job: Branding, Digital, Print, Iconography
Date: July, 2014

I was priviliged to create an entirely new brand and web presense for Savage Race (SR), a nation-wide and industry leading obstacle course race. Created during my time at Maven Creative, we steered the brand away from the expected and trite mud soaked, gritty aesthetic and replaced it with a solid and confident athletic logotype which set it apart from it’s competitors.

The brand new website that I lead us into and designed was also stand apart in that it provided a seamless and responsive viewing experience. The site highlighted SR’s world class obstacles and provided useful race information regarding events in proximity to user’s locations. Not only did the new site and brand have an immediate return on investment, Savage Race saw an increase of mobile traffic of nearly 70% leading to nearly 150% more race registrations.