Cheerios exists to nurture and cheer on possitivity. Zeus Jones, a Minneapolis based agency, sought out to cheer on new possibilities in Cheerios' online communities by sharing optimistic posters created by their internal team.
After having success within Cheerios' community with these posters, Zeus felt they lacked the sharing value they originally anticipated. So, the Jones' reached out to me because of my unique approach and aesthetic to see it come to life through the Cheerios brand.
After careful thought, I chose to work with the phrase, "Let's get together for breakfast." Immediately, the idea of re-imagining breakfast as a grand community event came to mind. And naturally, various sorts of architectural structures followed. What if the cereal bowl, like a sports bowl or stadium, became a venue for bringing community members together to cheer on positivity and new possibilities?
Currently I serve as the Art Director for Wakeboarding Magazine where I am responsible for all things creative including art direction, illustration, custom typography, event/ environmental design, UI design, etc.
When I began, my challenge has been to shock the brand out of its visual staleness and prove that the design of the issues are not only relevant, but also industry leading. Since then, my results have proven to elevate and push the brand in ways it hasn't and has needed in some time, and our partners (advertisers) and audience have responded positively!
More to come soon!
For my senior year graphic design exhibition, I was responsible for leading and executing a largescale branding campaign for two exhibition events. In order to successfully brand our exhibitions, we had to properly name the events.
The disparate content material of each exhibition made the naming of the shows especially challenging. We evaluated and reduced each exhibition piece down to two fundamental properties: form and function. The branding concept followed suit.The logotype was created from a custom typeface I created, named Trekant. The goal of this face was to provide a formally interesting reading experience that was also functionally legible. The work displayed here represents some of the outcomes of the creative process.
I had the privilege of working as a lead designer for Relevant Magazine and Relevant Media Group. I was responsible for conceptualizing and
creating original artwork for a variety of articles, designing custom typography, creating dynamic information graphics as well as layout design, advertising design, brand integration, and iPad magazine design.
I was fortunate enough to create artwork for featured bands such as The Lone Bellow, Local Natives, Fiction Family, The Lumineers, Propaganda, LeCrae and Purity Ring.
Reject Apathy is one of RELEVANT Magazine's supplemental magazines. Reject Apathy exists to increase awareness and fight social injustices both nationally and internationally.
During my time working on Reject Apathy, I was tasked to create intriguing, rule breaking layouts, illustrations and information graphics for front matter content and featured articles.
Glory Days is a brand new, vintage motorcycle parts and lifestyle brand based out of Edenton, NC. The branding is a bit unusual as it has more than one mark. This approach is a nod to the olden days of brand systems that utilized several branding marks due to reproduction limitations and format constraints/ opportunities.
This project has been an ongoing passion project of mine because Josh, the owner, is a close friend of mine. Josh started GD in his kitchen where he would rebuild cafe racers. Today, he has a much larger set up and a quickly growing inventory of hard to find, vintage motorcycle parts.
Products such as, apparel, hats, rags, tags and packaging are in production now, so stay tuned folks!
This year for the 2016 Wake Awards, presented by Wakeboarding Magazine, our team conceived and produced 16 individually designed VHS Cases which held golden VHS cassettes. The creative direction came sort of as a joke which played well with our early nineties theming. The theming served as a nod to when our sport found its genesis and as in most board sports,
receiving new edits on tapes had always been a much anticipated and coveted moment.
The concept was too fitting not to produce.
Each rider received a custom case unlike any other. While the graphics were modeled after familiar VHS blank cases, some where original. Believe it or not, none of our printing partners in town had dies anymore for VHS tapes, so we had to basically recreate one modeled after some existing case designs.
The actual VHS cassette tapes where custom painted at a local auto body and paint shop here in Orlando and the contents of each tape were none other than early 90s flicks including Heat, Speed, You've got Mail and of course, Dances with Wolves.
I believe a designers portfolio experience is just as important as any other projects he produces. That's why a few years back, I decided to totally re-imagine my professional online presence. The result of my hard work was completely unexpected.
By utilizing a template created by Cargo Collective, I intentionally removed and repositioned lines of code to completely make the template my own. Cargo Collective took notice of my creative liberties and where blown away. In one day, my work was exposed to more than 15,000 people and recognized by designers whom I am daily inspired by. I was then selected as a Featured Designer in Cargo's community and my site is featured as an example of what their templates are capable of.
See the site here.
Early last year, I revisited and re-imagined my site once again. The result was a full screen, seamless viewing experience that was bright, colorful and again, recognized and well received in the Cargo Collective community.
See that site here.
Society, a brand new and multitalented group of film makers and directors asked me to take liberties with their brand new iconic mark and create art for their offices and promotional collateral.
They asked for something truly experimental and one of a kind. The result were these posters and images.
Please visit Society at society.tv
Lot Riot is an Orlando based, drum line culture apparel company seeking to encourage and empower the drum core lifestyle. The products they produce have always aimed to be the greatest expression of the marching drum line zeitgeist.
The images here are supplemental brand marks, t-shirt and patterns created during my time at Maven Creative.
Photography by Daniel Brown
During my time at Relevant Magazine, I was asked to create an alternative, story driven, movie poster to help increase awareness of the recently released, film "Blue Like Jazz."
The resulting poster was inspired by this profound sentiment by author, Donald Miller, "Jazz is like life because it doesn't resolve. But what if we're not alone? What if all these stars are notes on a page of music swirling in the blue like jazz?"
More info coming soon!
The Nontent is a collection of images I created out of experiment in order to better comprehend, exhaust and question the formal properties of composition, typography, texture, rhythm and balance.
By way of an exaggerated reduction of type and image into flat single colored objects, I intentionally restricted myself to a squared format and abided by a list of predetermined rules. These images are just a few of the infinite results that can occur.
I decided to document the results in a clean and
Typefaces either in the works or soon to be released.
Krellr Kids, a recent start up specializing in creating crossfit apparel exclusively for children reached out to us at Maven Creative to create a brand that was above all unique and timeless. It is the first of its kind and their requests for the brand was that it had to be "cute, but intense."
After long deliberation, two things stuck out. Children, or juveniles are young and petit, but they also exhibit the kind of faith and spirit that can bring down giants or move mountains.
Vikings came to mind.
The word Krellr means brave in the Scandinavian culture. The mark is character-based, cute, with its rounded edges and bold strokes, but also intense with its spikey hair on a head that is postured down as if it is heading right into battle.
This is a collection of rejected album cover ideas. By nature, they are more experimental than the majority of my other work.
If you are interested in any of these designs for a project of yours, let’s talk.
Ficciones Typografika is a project dedicated to typographic exploration in a public space and is curated by the award winning and AGI member, Erik Brandt. The exhibition surface is a 72”Wx36”H poster board which can host three 24”x36” posters at a time. This space explores a wide variety of typographic languages and landscapes unique to each designers rhetoric.
I explored a language familiar to me. One that is daunting, confusing and empty. Namely the "love" language of recognition, acceptance and approval.
For an intensive Design History course, I conducted a comprehensive survey of Experimental Jetset, the punk inspired, modernist designers who practice in Amsterdam. Their complex and inspired work has greatly influenced my own practice and design thinking. Their work has managed to pair two contrasting aesthetic philosophies — a brash, punk and politically charged rock anthem that is quintessentially modern, seemingly neutral and often didactic. The result is a beautiful vehicle for effective social change.
This project resulted in a four poster package showcasing the work of Experimental Jetset and contextualizing it with their philosophies. The
package also included four transparent dividers, time-lining their career and accomplishments. The package was contained by an opaque acetate archiving sleeve.